Oct 13, 2011 04:25 PM EST
Netflix and CW Ink Streaming Deal
Netflix has just signed a deal with CW that will be very advantageous for the television network.
The companies announced this morning, via an official statement, that they will be streaming "previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season." This gives Netflix the right to stream approximately 700 hours of CW series' episodes, and will allow customers to view the episodes up to 4 years after a series has ended. This will include shows such as "The Vampire Diaries," "Gossip Girl," "90210," "Supernatural," and "One Tree Hill".
Les Moonves, President & Chief Executive Officer, CBS Corporation, said, "This is a forward-thinking agreement for a network whose programming occupies a unique space in the content marketplace. It is a model that opens a new door for The CW programming to expand its audience reach through the terrific Netflix service, and creates a brand-new window for CBS and Warner Bros. to be paid for the content we supply the network. It also further illustrates how new distribution systems are providing premium content suppliers with additive revenue streams while still preserving traditional monetization windows."
Mark Pedowitz, President, The CW, said, "This deal works across multiple levels for us. Not only will we be able to recruit new viewers for our shows through the powerful reach of Netflix, but it also makes The CW an even more attractive option to the creative community."
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