Feb 13, 2017 10:05 PM EST
Trump Fake News Story Released to Promote A Cure for Wellness
"Fake news" is the buzz phrase as of late, and it didn't take long for Hollywood to take advantage of it. New Regency and Fix will be releasing the psychological thriller A Cure for Wellness, on Friday, and has used fake news as part of heir marketing strategy.
The fictitious news story being promoted claims that President Donald Trump and Vladimir Putin met in the Swiss Alps at a wellness center, before the Presidential election. The story is really a promo for A Cure for Wellness, which is also set in a wellness center in the Swiss Alps.
The "news" appeared on the Sacramento Dispatch website, which is said to be part of a fake news network of sites that are all marketing outlets for the film. By Monday afternoon, the news sites were redirected to the movie's official site, acureforwellness.com.
After taking some criticism for the move, Fox and Regency responded Monday in a statement, saying, "A Cure for Wellness is a movie about a ‘fake' cure that makes people sicker. As part of this campaign, a ‘fake' wellness site healthandwellness.co was created and we partnered with a fake news creator to publish fake news. As our movie's antagonist says, 'There is a sickness inside us. And only when we know what ails us, can we hope to find the cure."
The film was directed by Gore Verbinski.
Countdown to the release of A Cure For Wellness with the The Movie Hype App.
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