"Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification. This alliance underscores LG's goal of developing smart technologies that deliver flexibility, convenience and control to consumers," said KI Kwon, President of the Consumer Electronics Division of LG Electronics USA, Inc.
This collaboration will result in an offering thousands of movies instantly to consumers for one low, monthly fee. Netflix 7 million plus members are currently able to get the titles through the mail as well as instantly on the internet via computer. This service will eliminate the need for a computer for instant movie viewing.
"Internet to the TV is a huge opportunity. Netflix explored also offering its own Netflix-branded set-top boxes but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV, said Netflix Founder, Chairman and CEO Reed Hastings.
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