Universal Pictures to Stream Select New Releases
Universal Pictures has announced that they will be releasing some of their current films on demand this week, due to the coronavirus.
Some of the films that will be available to rent are "The Invisible Man," "The Hunt" and "Emma". They will be available through Comcast, Sky, Apple, and Amazon on Friday for $19.99 per film. The rental period will be for 48 hours.
In a statement released Monday the studio said, "Given the rapidly evolving and unprecedented changes to consumers' daily lives during this difficult time, the company felt that now was the right time to provide this option in the home as well as in theaters. NBCUniversal will continue to evaluate the environment as conditions evolve and will determine the best distribution strategy in each market when the current unique situation changes."
Other films, like blockbuster "F9" (Fast & Furious 9), will be rescheduled. "F9" will now be released next year.
Jeff Shell, the CEO of NBCUniversal, said, "We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible."
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