Colonel Sanders secured his spot in fried chicken infamy long ago. Before the chicken sandwich wars and saucy sidekicks, KFC stood at the top of the podium. As F1 The Movie debuts, the new food and movie collaboration will have people racing to KFC restaurants for that pit stop that satisfies with flavor and value.
As anticipation builds for the F1 The Movie, KFC is rolling out a special collaboration that puts savings in the fast lane. Available now, the popular Fill Ups return to the menu, and the Mountain Dew Sweet Lightning Peaches and Cream gets a sweet upgrade. It's time to pull over to the drive-thru for a satisfying meal.
While the Colonel is an icon in the quick service restaurant world, KFC understands that collaborating with a summer blockbuster is necessary to stay relevant. Not only do these special events get people excited about menu items, but they can also reach a new audience because of the movie connection. Since every meal ordered is vital to a brand's continued success, these menu items need to be considered on two aspects: the food offered and the connection to the movie.
Bringing back the fan favorite, Fill Ups, is smart for KFC beyond the clever play on words for the movie connection. Value meals are a priority. No one wants to speed to a drive-thru only to be left with an empty wallet.
As Catherine Tan-Gillespie, President, KFC U.S, explained, "It's a really big deal that we're bringing back our Fill Ups-with four varieties of finger lickin' good meals that genuinely fill you up, for only $7. It's box meals meet box office in our Kentucky Fried Collab with F1 The Movie."
The Fill Ups are available in four options. Three-Piece Tenders Fill Up, One-Piece Fried Chicken Fill Up, Two-Piece Fried Chicken Fill Up, and Famous Bowl Fill Up. Whether the preference is for a particular style of chicken or a craving for those mashed potatoes, the reality is that the variety ensures everyone has a value meal deal that satisfies.
Fill-ups are the money saver, but the Mountain Dew Sweet Lightning Peaches and Cream Soda earns the pole position of this promotion. The Mountain Dew Sweet Lightning flavor has been a constant on the KFC menu for years. That exclusive beverage has been the hidden gem that deserves its moment in the spotlight.
The original beverage with those 11 herbs and spices work well together. It feels a touch like Southern tea but with a little extra Mountain Dew zip. With just the right amount of carbonation, it keeps the pairing light, fun, and totally satisfying.
For the Mountain Dew Sweet Lightning Peaches and Cream, KFC offers their take on the beverage trend that is taking over summer-time quick service menus. The use of cream, foams, and other flavor additions are everywhere. From lemonades to coffees and teas, people are thirsty for a luscious mouthfeel.
The idea of peaches and cream is classic. From some fresh fruit, a sprinkle of cinnamon sugar, and a dollop of fresh whipped cream is a simple dessert. A peach crumble or pie is even more enjoyable with a scoop of ice cream.
This limited edition beverage captures those flavors in a glass. Whether enjoyed with some finger-licking good fried chicken, one of the new pie poppers desserts, or just enjoyed on its own, this beverage needs to be enjoyed before it disappears from the menu. Like the laps in an F1 race, there are many laps, but the race can be over more quickly than expected.
The KFC and F1 The Movie offerings are available now, for a limited time. Ready to make that drive-thru pit stop a flavorful one?
Tags: kfc, f1 the movie, fill ups, mountain dew sweet lightning