Oct 24, 2011 12:02 PM EST

Once Upon A Time Premiere Successful

"Once Upon A Time", ABC's new fairytale drama, debuted last night to impressive ratings. The y pulled in a 3.9 rating/10 share among adults 18-49 and 12.8 million viewers against NFL football on NBC and the World Series on Fox.

This marks ABC's highest rated new series premiere this fall. It also marks the highest new drama series ratings on any network.