Filmmaker Eli Roth will be making his commercial directorial debut with Universal Studios' Halloween Horror Nights. The commercial with be titled "The Mourning After."
"I first got involved with ‘Halloween Horror Nights' as a fan - I felt that I was in a horror movie and I didn't want it to end. For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it", said Roth.
With Roth's creative direction and filmmaking expertise, the compelling 30-second commercial becomes one of the most cinematic, horror-film-inspired, "Halloween Horror Nights" commercials ever created. "The Mourning After" spot follows a group of friends as they attend an unusual Halloween costume party and unfolds with a series of suspenseful twists and turns that begs for more.
Viewers will see an array of hidden references woven throughout the spot that pay tribute to the horror films and television-themed mazes guests will encounter at this year's "Halloween Horror Nights" events. These include FX's critically-acclaimed, Emmy and Golden Globe Award-winning television series, "American Horror Story," Stanley Kubrick's psychological horror film, The Shining and the upcoming SAW: The Games of Jigsaw movie.
"Halloween Horror Nights" kicks off at Universal Studios Hollywood and Universal Orlando Resort on Friday, September 15. The commercial will begin airing after the Labor Day. For a behind the scenes look, viewers can go here.
