What CinemaCon Is and Why It Matters

Inside the Movie Theater Industry's Biggest Event

CinemaCon is where Hollywood studios debut footage, preview upcoming films, showcase theatrical technology, and set the tone for the year in exhibition.

For theater professionals, it is a business and technology event. For movie fans, it is often the first place major footage, release plans, and studio priorities begin to take shape.

FlickDirect's CinemaCon Coverage

FlickDirect has covered CinemaCon as credentialed press since 2017, publishing news, interviews, photos, and video highlights from Las Vegas throughout the week.

• Studio presentations and film announcements
• Red carpet and press event photography
• Celebrity interviews and video coverage
• Industry awards, exhibitors, and theater trends

Cinema United

Cinema United, formerly known as NATO, is the organization behind CinemaCon and a leading advocate for theatrical exhibition worldwide.

The organization supports the moviegoing experience through research, industry initiatives, and events that bring exhibitors, studios, and technology partners together.

Cinema United's Core Goals

• Advocate for fair theatrical windows that help movie theaters, studios, and audiences keep the big-screen experience strong.
• Support theater modernization, premium formats, accessibility improvements, and infrastructure investments across the exhibition industry.
• Unify exhibitors around shared challenges, including changing release patterns, audience habits, technology, and studio partnerships.
• Host CinemaCon as the annual meeting place where studios, theater owners, vendors, and press preview the future of moviegoing.
• Educate partners, policymakers, and the public on why theatrical releases remain essential to film culture and the entertainment business.