Cameron stated that "Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we're making that possible. Avatar: Special Edition: will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing it like never before."
The number of Digital 3D and IMAX 3D theaters have increased significantly over the past 6 months or so, and now many people will have a chance to see the film in a new light.
"Avatar" earned $2.7 Billion at the box office worldwide, making it the highest grossing film ever made, as well as being the top selling Blu-ray disc of all time.