The streaming giant took to Twitter after seeing numerous posts of people blindfolding themselves and trying to engage in various activities.
The tweet read as follows: "Can't believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don't know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes."
"Birdbox" stars Sandra Bullock as a mother of 2 children in a postapocalyptic world navigating around blindfolded due to a presence that makes you commit suicide if you look at it. The film has been watched by about 45 million viewers in its first week.
