Get ready, fans! Minion Land on Illumination Avenue officially opens today at Universal Orlando Resort! Now, guests of all age groups can step into the adored universe of the Minions franchise at Universal Studios Florida. Conceived through the collaboration of Universal's esteemed creative team and the renowned filmmakers from Illumination, a fresh and elevated level of Minion mischief awaits in this dynamic new realm.
"We are thrilled to officially welcome our guests to the all-new Minion Land," said Karen Irwin, President & COO of Universal Orlando Resort. "This immersive and captivating new addition to our destination was brought to life in a partnership with our colleagues at Illumination and puts our guests into the heart, and villainous minds, of this diabolically fun franchise. This rich new environment has so much for all our guests to enjoy."
Chris Meledandri, Founder and CEO of Illumination, also commented on the event, saying, "After we visited Villain-Con in the first MINIONS, we all felt that there were many more stories to tell. I am thrilled for guests of all ages to discover our new Minion Land including the innovative gamified experience at Villain-Con Minion Blast where they can battle our favorite villains featured in the Despicable Me franchise, from the iconic Vector to the most recent supervillain, supergroup, The Vicious 6."
Guests are greeted by a playful and Instagram-worthy "Minion Land" sign featuring 22 Minions, before venturing into the additional mischief that lies along Illumination Ave. This includes the groundbreaking new attraction, Illumination's Villain-Con Minion Blast, where guests can propel themselves toward super-villain stardom. Furthermore, guests can relish delectable cuisines at Minion Cafe, indulge in banana-flavored popcorn at Pop-a-Nana, refresh with delightful treats at Freeze Ray Pops, acquire exclusive Minion-inspired merchandise and treats at Bake My Day and the Evil Stuff retail store, share laughter with the Minions while participating in absolute Mayhem at the beloved Despicable Me Minion Mayhem, and encounter numerous treasured characters throughout their journey at Illumination Theater.
Here's an in-depth look at the collection of new experiences guests will find enjoyably despicable in Minion Land:
VILLAIN-CON MINION BLAST
Villain-Con Minion Blast blends immersive sets, interactive game-based technology, and an original storyline for a first-of-its-kind attraction that puts guests' villainous skills to the test to see if they have what it takes to become a member of the Vicious 6 - a notorious group of supervillains from the hit film, "Minions: The Rise of Gru." Villain-Con Minion Blast is also the first Universal Orlando attraction to feature a connected gameplay experience via The Official Universal Orlando Resort App. By syncing their blaster to the app with just a tap, contenders can take their game to an entirely new level and track their scores, embark on special missions within the attraction, unlock evil perks and extra powerful blasts to help them gain more points and earn digital collectibles.
At the new Illumination's Minion Cafe, guests can expect an immersive new eatery that offers something for everyone in a highly entertaining dining experience that features three themed areas designed after beloved Minions Kevin, Stuart, Bob, and Otto: the Kitchen, the Breakroom and the Dining Room. Guests can also enjoy their meal at the outdoor patio that overlooks the fun of Minion Land. Guests of all ages can enjoy inventive fare featuring nearly 20 items inspired by memorable characters and staples from the Minions franchise. Minion Cafe also features an express window with a limited menu for those looking to satisfy their mischievous cravings quickly and return to the mayhem in Minion Land.
BAKE MY DAY
Topped with a massive pink cupcake that's visible from anywhere in Minion Land, Bake My Day is a whimsical retail location and bakery featuring a selection of Minion-themed sweet treats, including cupcakes, macarons, s'mores, and more, along with exclusive Minion-inspired merchandise like apparel, plush, drinkware, accessories, keychains and more.
At this unique retail store, guests can pick up all the items necessary to complete their villainous transformation. This new retail store offers a variety of Villain-Con and Minions merchandise, making it a one-stop destination for those seeking to embrace their "evil" side.
Not only can guests discover murals and photo ops of popular characters from Illumination films throughout Minion Land, but now guests can meet, greet and interact with beloved characters like the Minions, Gru, Margo, Edith, and Agnes, plus new additions from the hit film "Sing" - Rosita, Gunter, and Johnny - at the Illumination Theater.
This walkup location features sweet and savory popcorn, including a special banana flavor, inspired by the Minions' love for bananas. Here, guests may also find an assortment of fun popcorn buckets, including the Disco Minion.
FREEZE RAY POPS
Guests can cool off with a visit to Freeze Ray Pops, a walk-up window serving refreshingly colorful frozen treats inspired by Gru, the Minions, and Vector.
DESPICABLE ME MINION MAYHEM
One of the most comedic, heartwarming, and beloved theme park experiences ever created brings Minions, mayhem, and tons of laughter to a ride that turns guests into Minions. This simulator attraction is a fan favorite and a must-see while experiencing all that Minion Land has to offer.
You have the opportunity to immerse yourself in all the chaos that Minion Land has to offer through exclusive deals, such as the remarkable "Three Extra Months Free" promotion. This deal is available to U.S. and Canada residents who purchase or renew a 2-Park or 3-Park Annual or Seasonal Pass. With the "3 Months Free on Any Pass" promotion, guests can make substantial savings while enjoying an exceptional year of theme park privileges, entailing 15 months of access to Universal Studios Florida and Universal Islands of Adventure, along with Universal Volcano Bay for eligible Passes. These three theme parks showcase some of the most cutting-edge, engaging, and sought-after theme park encounters ever crafted. Please note that there are blackout dates applicable to certain Passes.
For more information about the "3 Months Free on Any Pass" offer and Universal Orlando Resort, visit www.UniversalOrlando.com.
For more information about Minion Land, visit Illumination's Minion Land | Universal Studios Florida (universalorlando.com)
Universal Orlando Resort is an award-winning theme park destination that welcomes all to truly be themselves while enjoying world-class attractions that redefine theme park experiences. Aside from Minion Land on Illumination Avenue, the resort offers a multitude of authentically thrilling, exciting, and spontaneous adventures, each inviting guests to embark on whatever vacation they crave while igniting their full range of emotions like never before - from the awe of walking the streets of Hogsmeade or Diagon Alley in The Wizarding World of Harry Potter to the rush of adrenaline that takes over when coming face-to-face with a Velociraptor in Jurassic Park to the wide-eyed joy of seeing an entire slice of cake atop a delectable milkshake at The Toothsome Chocolate Emporium and Savory Feast Kitchen.