Universal Orlando Resort’s Wicked: The Experience Transforms into Wicked: For Good

A magical new chapter unfolds as Universal Orlando updates its Wicked experience to celebrate the film’s next release.

Guests have happily strolled down the yellow entrance to Wicked: The Experience at Universal Orlando Resort. At the front of Universal Studios Florida, the space highlights the grandeur of the beloved movie musical. With Universal Pictures’ highly anticipated Wicked: For Good hitting theaters soon, the theme park space is being transformed into a celebration of the next chapter.

Since its opening, Wicked: The Experience has delighted guests. The specialty displays and merchandise invited fans to be enthralled by the movie magic. From fawning over the elaborate costumes to the picture-perfect photo ops, people were soaring high on the immersive experience.

Additionally, guests could bring a taste of that Oz world home with them. Whether they preferred the popular pink-inspired items that celebrate Glinda’s effervescence or the vibrant green hues that epitomize Elphaba’s strength, fans filled their bags with the magical merchandise.

The revamped experience now features new film props, photo ops, merchandise, and more. The space is meant to build excitement for the upcoming sequel. Although Universal Orlando Resort has not revealed specific details, many fans will likely search for hidden clues. Could there be a teaser for the Lion’s voice?

“Wicked: For Good” brings a refreshed sense of wonder to Universal Orlando, merging beloved film magic with interactive experiences that let guests step inside the world of Oz.

Additionally, Universal Studios Florida will be celebrating Wicked: For Good throughout the theme park. These “Wicked” treats will be featured at various restaurants. Some options include the Yellow Road Shake with Dulce de Leche ice cream and the Wizard’s Elixir Shake with Mint Chocolate Chip ice cream at Schwab’s Pharmacy. Other treats—like macarons, layered cakes, and whoopie pies—seem likely to appear.

Since Universal Orlando Resort’s culinary team has prioritized themed food and beverage offerings, pink and green treats will likely be soaring around both the theme park and CityWalk. From bubbly pink mocktails to color-changing green cocktails, there are plenty of ways to enhance storytelling through food and beverages. A specialty Coke Freestyle beverage also seems destined to be a fan favorite.

While many guests will rush to Universal Studios Florida on October 31 for the first glimpse into this Emerald City, Wicked fans can also enjoy a taste of Oz at home. Numerous food and beverage brands are offering their own Wicked-inspired treats—from Keebler cookies and pie crusts to Absolut cocktails—ensuring everyone can feel like an Ozmite.

Wicked: The Experience’s new overlay begins October 31. Universal Studios Florida theme park admission is required.