Barco Debuts HDR by Barco at CinemaCon 2024

Photo Courtesy of Barco. All Rights Reserved.

Excitement filled the halls of CinemaCon in Las Vegas on April 8, 2024, as Barco, a leading provider of laser-powered cinema solutions, unveiled its much-anticipated HDR by Barco projection system. This innovative suite marks a significant milestone for the industry, introducing Barco's groundbreaking HDR lightsteering technology to commercial cinemas for the first time.

HDR by Barco represents a premium cinema solution that leverages Barco's patented lightsteering projection technology to deliver unparalleled HDR presentation. Through strategic manipulation of light onscreen, this ecosystem ensures that audiences experience movies exactly as filmmakers intended, from the post-production process to the theater screens. The comprehensive product suite includes projectors tailored for exhibitors, along with complementary technology and software toolkits for studios and post-production professionals.

At the heart of HDR by Barco lies the revolutionary lightsteering technology, which sets it apart from other HDR systems currently available. By directing light to specific focal points within each frame, Barco's HDR Lightsteering projector achieves brighter highlights and deeper darks, resulting in stunning, high-contrast images that captivate viewers.

Gerwin Damberg, EVP of Barco Cinema, expressed the company's dedication to enhancing the cinematic experience: "With lightsteering, we set out to create an HDR technology that would drastically improve the presentation of movies and storytelling onscreen. We're excited to bring HDR lightsteering to the market now in Barco's high dynamic range ecosystem. HDR by Barco is a premium solution for movie exhibitors that gives filmmakers a wider creative canvas and enables a new level of storytelling."

After years of relentless innovation, rigorous testing, and collaboration with the creative and exhibition community, Barco's vision for HDR has materialized into a comprehensive ecosystem of solutions. This ecosystem streamlines the workflow from content creation to onscreen presentation, promising seamless integration and exceptional quality at every step.

As CinemaCon attendees flock to the convention, they have the opportunity to experience HDR by Barco firsthand. Daily demos showcasing the capabilities of this cutting-edge technology are available in Barco's exhibition space throughout the event, allowing industry professionals to witness the future of cinema unfold before their eyes.

CinemaCon 2024, hosted at Caesars Palace in Las Vegas from April 8 to April 11, 2024, welcomes visitors to explore Barco's exhibit in the Roman Ballrooms during tradeshow hours. With admission free for tradeshow pass holders and fully-registered show attendees, attendees can immerse themselves in the world of HDR by Barco through demos in the Laser Theater, running every 30 minutes without the need for reservations.