Marvel's What If...? - An Immersive Story on Apple Vision Pro

2 Min Read
Marvel's What If...? - An Immersive Story on Apple Vision Pro
Photo Courtesy of Disney. All Rights Reserved.

Marvel Studios and ILM Immersive have unveiled "What If…? - An Immersive Story," marking the premiere of the inaugural interactive Disney+ Original narrative. Available exclusively on Apple Vision Pro as a complimentary app for a limited duration starting May 30, this pioneering mixed reality venture allows fans to inhabit the protagonist's role in a one-hour, narrative-rich expedition. Throughout this groundbreaking experience, participants will encounter variant characters from across the Multiverse, wield the power of the Infinity Stones, and confront reality-altering decisions. A trailer previewing the adventure is now accessible on the Marvel Entertainment YouTube channel.

Executive producer Shereif M. Fattouh expressed enthusiasm, citing the collaboration between ILM Immersive, Marvel Studios, and Disney+ as instrumental in pushing technological boundaries to redefine storytelling. Fattouh anticipates fans' immersion into this beloved Universe, empowered to become the hero through Apple Vision Pro's capabilities.

In the newly released trailer, viewers discover their pivotal role as The Watcher seeks their assistance against perilous Multiverse variations. Guided by Wong, they'll master mystical spells, manipulate Infinity Stones, and engage in epic battles alongside familiar characters like Thanos, Hela, and the Collector.

"What If…?" presents a fresh perspective on the Marvel Cinematic Universe, creatively reshaping its narrative fabric. Leveraging Apple Vision Pro's spatial computing, "What If…? - An Immersive Story" promises an immersive experience, seamlessly blending mixed and virtual reality. Fans will navigate iconic MCU locales, interacting via gestures and gaze, enveloped in stunning visuals and spatial audio as they shape the fate of reality.

Directed by Dave Bushore and produced by Shereif M. Fattouh, the experience features a screenplay by David Dong and Phil McCarty, complemented by music from acclaimed composer Laura Karpman. Executive producers include Bushore, Fattouh, and Brad Winderbaum, with Bryan Andrews serving as consulting producer.

Executive producers Vicki Dobbs Beck, Mark S. Miller, and Jamie Voris contribute their expertise from Lucasfilm, ILM Immersive, and The Walt Disney Studios, respectively. For further details, visit Marvel.com/WhatIfImmersive and ILMImmersive.com/WhatIfImmersive.



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