Trouble for Disney/Pixar Ratatouille

Jan 04, 2007 02:15 PM EST

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Disney seems to be having trouble finding the right way to market the new CG film due out this summer. Although "Cars" was a box office success, it didn't have quite the reaction that "Incredibles" or "Finding Nemo" had. Due to numerous CG film released this year, Disney wants to avoid a possible lackluster reaction to "Ratatouille".

Tags: pixar, brad bird, disney