Oct 14, 2011 01:50 PM EST

Universal Backs Out of Tower Heist Premium VOD

Universal Backs Out of Tower Heist Premium VOD
Boycotts led by theater owners have led Universal to pull the plug on releasing a Premium VOD version of "Tower Heist", starring Ben Stiller and Eddie Murphy.

The company planned to release the film for the Premium VOD price of $60.00. Quite high, but for people who pay upwards of $20 per person between a ticket and snacks, it could be worth it for people to stay home.

The VOD was going to be released three weeks after the theater release, which is what prompted the boycott. We shall see how long and often the boycott tactics will work.

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