Screen Gems and Snapchat Team Up for Underworld Promotional Lens

Dec 01, 2016 03:35 PM EST

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Screen Gems and Snapchat Team Up for Underworld Promotional Lens

Screen Gems, in anticipation of releasing their film Underworld: Blood Wars, will be partnering up again with Snapchat to develop the first ever interactive 3D lens.

The lens will become available on December 29 and will allow users to build a an immersive 360-degree Underworld-themed environment in the Snapchatter instead of the usual overlay. The lens will also allow users to transform into a vampire like Selene, played by Kate Beckinsale.

Screen Gems also successfully joined up with Snapchat back in August to promote their film Don't Breathe.

Underworld: Blood Wars is slated for a Jan. 6, 2017 release.

Countdown to the release of Underworld: Blood Wars with the The Movie Hype App.

Tags: snapchat, underworld: blood wars, underworld