Facebook has announced a new feature for its mobile apps called Watch. The new feature will provide short form content from partners such as A&E, Hearst, MLB, Time Inc., and others.
The programming will also contain live content, including MLB's live broadcast of a baseball game every Friday night. Facebook CFO David Wehner said, "Video will continue to be a big focus and area of investment for us."
Watch will be available on a limited basis before being officially launched.
While Facebook hasn't officially commented on its original programming lineup, a spokesperson did tell sources two of the titles that they are working on - "Returning the Favor" starring Mike Rowe of "Dirty Jobs", which will features communities who are giving back, and "Ball in the Family," a reality series about the family of LaVar Ball.
The following are some of the shows that Facebook plans on unveiling as their lineup:
- A&E's "Bae or Bail," which Facebook describes this way: "Unsuspecting couples put their relationship and wits to the test as they're thrown into terrifying scenarios."
- All Def Digital's "Inside the Office," which is billed as a workplace about Russell Simmons' online venture.
- Brit & Co‘s "Tiny Houses," a show about - you guessed it - tiny houses.
- Cheddar is launching a live news show.
- Condé Nast Entertainment's "Virtually Dating," a show that has couples dating in virtual reality.
- David Lopez's "My Social Media Life," a reality TV show about the social media star.
- Golden State Warriors' "Championship Rewind," a look at the Warriors' 2016-17 championship season.
- Hearst Magazines Digital Media's "Wiki What," a show that has celebrities reviewing Wikipedia pages hosted by comedian Josh Gondelman (writer for HBO's "Last Week Tonight With John Oliver").
- Univision Deportes‘ "Liga MX," featuring live matches.
- McClatchy's "Titletown TX," a high school football show that Facebook bills as "a real-life version of ‘Friday Night Lights.'"
- Major League Baseball's "MLB Live," featuring a live blackout-free Major League Baseball game every Friday night.
- MLS and Univision Deportes' "MLS en Univision" features live MLS games on Facebook.
- National Geographic's "We're Wired that Way," a science show about the way humans tick.
- Nas Daily, a show from travel blogger Nuseir Yassin.
- NBA's "WNBA All-Access" aims to give a behind-the-scenes look at WNBA stars.
- Tastemade's "Kitchen Little," a kids' cooking show.
- Time, Inc.'s "Celeb Moms Get Real," a look at how stars who are parents.
- Thrillist's "Food/Groups," a show about local communities and their food.
- WSL's "WSL Surfing Sundays" aims to capture all the best waves and best surfing from World Surf League Championship Tour events.