Kathleen Kennedy, President of Lucasfilm, commented about the event saying, "Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that
augmented reality will allow fans to experience the universe in a whole new way."
Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media, added, "Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet - we can't wait for fans to see what's in store."
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here's how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you'll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program's three-day run).
For more information about the event, go to www.starwars.com/findtheforce.
