Google Play Movies & TV has announced some new and exciting features that will begin today. They have been working to make your viewing experience the best it can be and, after their launch of 4K, the company has made even bigger plans for users in the U.S. and Canada. 

One change that will be featured is the automatic upgrade of your previous purchase to be viewed in 4K. Users can just open the Play Movies & TV app and they will let you know which titles have been upgraded.

Next, the cost of most of those 4K titles will be less. This will allow users to view even more of their favorites in the best way possible! Plus, you can now watch in 4K using the Play Movies & TV app on most 4K Samsung Smart TVs, and we're working on adding support for LG as well. No more need to buy an additional device to *watch your 4K movies* on the 4K TV you already own!

Finally, Google Play Movies & TV has updated their app for Samsung, LG and Vizio TVs with a modern look and feel to provide a better experience. 

With all these enhancements, who wouldn't be excited for a fun movie night at home?