"Netflix intentionally and willfully used Chooseco's famous mark in order to benefit from the positive associations with - and nostalgia for - the brand by adults who read the series as youngsters," it says in the suit.
Chooseco also said that they went into negotiations in 2016 with Netflix about licensing the phrase. However, no license is yet held by Netflix. The company says that the film is harming their brand by causing confusion as to what the product is.