Analyst Katy Huberty said, "With an attractive price point at $4.99/month, and wide initial distribution to the Apple installed base via the bundled free year offer, we estimate Apple TV+ can become a $9B revenue business with 136M paid subscribers by FY25, assuming just 1 in every 10 Apple user pays for the Service by FY25."
Apple TV+ will be launching on November 1, with Apple users who are buying a new device, such as an iPhone, iPad, Apple TV, Mac or iPod touch, will be eligible for a free year of the service.
