HBO Max Heading to Amazon Fire TV
HBO Max will now be available on Amazon Fire TV and Fire tablets. The launch will take place on November 17. For no additional cost, those who subscribe to HBO through Amazon Prime will be able to get the new service.
"We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max. Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer," said Tony Goncalves, head of sales and distribution for WarnerMedia.
The deal details between Amazon and WarnerMedia aren't available but it is known that WarnerMedia will be phasing out the legacy HBO as a channel from Prime, bringing HBO Max to the forefront.
Marc Whitten, Amazon's VP of entertainment devices and services, said, "We've worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations. We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV."