Today, at the 2021 WarnerMedia Upfront, HBO Max announced that they will debut its ad-supported subscription tier the first week of June, providing consumers a choice between the existing ad-free version of HBO Max at $14.99 per month, or an ad-supported experience for $9.99 per month.
"HBO Max with Ads will bring our beloved entertainment brands and franchises to even more consumers at this new, lower price point-while, for the first time, elegantly connecting brands to the premium, iconic IP that defines this service," said Tony Goncalves, EVP and Chief Revenue Officer for WarnerMedia.
"HBO Max with Ads provides a superior marketing environment, featuring the lightest ad load in the streaming industry, driving engagement with consumers and efficacy for our partners," said JP Colaco, Head of Advertising Sales for WarnerMedia. "Couple that with beloved premium content spanning all genres and audience segments, and we are delivering the best ad offering available in the market today."
Both HBO Max tiers offer access to an exciting lineup of new original programming, as well as its robust catalog of content from iconic entertainment brands including HBO, Warner Bros., DC, Turner Classic Movies, Adult Swim, Cartoon Network, and more. Subscribers to the ad-supported tier of HBO Max will have access to the full HBO Max content catalog, excluding Warner Bros. Same-Day Premiere films debuting in theaters and on HBO Max throughout 2021.
In addition to the tiered pricing announcement, they also debuted the highly anticipated new and original series including "And Just Like That…," teased special events like "FRIENDS: THE REUNION," a real-life unscripted celebration of the beloved show, and previewed forthcoming seasons of "Legendary," "The Flight Attendant" and "Search Party," among others at the upfront.
