Girl Scouts and Hasbro Announce My Little Pony Better Together Challenge

 Sep 21, 2021 05:05 PM EST
Girl Scouts and Hasbro Announce My Little Pony Better Together Challenge

Girl Scouts of the USA and Hasbro Inc. are teaming up to promote the power of friendship and inclusivity in time for the release of the new "My Little Pony: A Next Generation" movie from eOne, Hasbro's global entertainment studio, available on Netflix starting September 24.

"We are ecstatic to team up with Hasbro to support more girls in a way that meets them where they are and centers around the beloved My Little Pony franchise," said GSUSA's Chief Strategic Partnerships and New Ventures Officer Sapreet Kaur Saluja. "At Girl Scouts, we recognize that cooperation and valuing others' feelings and differences might be simple concepts, but they are key to building girls of courage, confidence, and character who make the world a better place. We hope that giving our youngest girls more ways to solidify these foundational social-emotional skills using Earth Ponies, Unicorns, and Pegasi as fun and relatable examples, will help them see that anything is possible when we all work together."

During the pandemic, there has been a regression in students' academic skills and a regression in social skills, especially in younger students. Girl Scouts and Hasbro recognize that younger girls and their families might need extra support around social reintegration this fall. Through the Girl Scout Better Together Challenge with "My Little Pony", girls and families everywhere will be able to access fun, engaging activities centered on building social-emotional skills that promote friendship and inclusion.

"As we advance Hasbro's Purpose agenda to make the world a better place for children, fans, and families, we're proud to collaborate with Girls Scouts of the USA to create more ways to support their important work for girls across the country," said Casey Collins, GM & SVP, Global Licensed Consumer Products at Hasbro. "The values of friendship and inclusivity have always been at the core of the "My Little Pony" brand, and we're excited to provide new ways for young people to learn about and explore those values in entertaining ways."

The power of inclusion and unity is an integral part of "My Little Pony: The Next Generation", as audiences witness a magic-less Equestria where Earth Ponies, Unicorns, and Pegasi are no longer friends and live separated by species. Earth Pony Sunny (Vanessa Hudgens) and Unicorn Izzy (Kimiko Glenn) embark on a mission to restore magic and unity to their divided land. The pair meet Pegasi Pipp (Sofia Carson) and Zipp (Liza Koshy) and must work together to overcome obstacles, discovering they each possess special gifts that may be the answer to restoring the magic.

Download the digital activity book and earn the fun patch, by visiting girlscouts.org/mylittlepony. To learn more about how Girl Scouts can help you discover new strengths, forge lifelong friendships, and overcome challenges on your way to building a better world, visit girlscouts.org/join. To learn more about My Little Pony: A New Generation, visit mylittlepony.hasbro.com/.



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