Gucci Family Releases Scathing Statement About House of Gucci

By Maureen Buccellato 
 Nov 30, 2021 11:24 AM EST
Gucci Family Releases Scathing Statement About House of Gucci

The Gucci family has released a statement regarding the new Ridley Scott film "House of Gucci".

In the statement, the family lets it be known that are unhappy with what they call an inaccurate portrayal of Aldo Gucci and other family members. The statement is in full, below.

The Gucci family takes note of the release of the film "House of Gucci" and is a bit disconcerted because, although the work claims to want to tell the "true story" of the family, the fears raised by the trailers and interviews released so far, are confirmed: the film carries a narrative that is far from accurate.

The production of the film did not bother to consult the heirs before describing Aldo Gucci - president of the company for 30 years - and the members of the Gucci family as thugs, ignorant and insensitive to the world around them, attributing to the protagonists, events, a tone and an attitude that never belonged to them. This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today.

Even more objectionable is the reconstruction that becomes mystifying almost to the point of paradox when gets to the point of suggesting an indulgent tone towards a woman who, definitively convicted of having been the instigator of the murder of Maurizio Gucci, is painted not only in the film but also in the statements made by cast members, as a victim who was trying to survive in a masculine and macho corporate culture.

This couldn't be further from the truth. Moreover, over the course of its 70-year history during which it was a family business, Gucci was an inclusive company. Indeed, precisely in the 1980s - the historical context in which the film is set - women were in several top positions: whether they were members of the family or extraneous to it, these included the president of Gucci America, the Head of Global PR & Communication, and a member of the board of directors of Gucci America.

Gucci is a family that lives honoring the work of its ancestors, whose memory does not deserve to be disturbed to stage a film that is not true and that does not do justice to its protagonists.

The members of the Gucci family reserves every right to protect the name, image, and the dignity of their loved ones.

In an interview, Ridley Scott was asked about previous comments made by the Gucci family and said, "I don't engage with that. You have to remember that one Gucci was murdered and another went to jail for tax evasion, so you can't be talking to me about making a profit. As soon as you do that you become part of the public domain."

"House of Gucci", which stars Al Pacino, Adam Driver, and Lady Gaga, has earned over $34 million at the global box office so far.




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