TikTok is now the official partner of the Cannes Film Festival. The new partnership will allow the festival to bring content to users all around the globe, keeping them in touch with the 12-day event.
"We are truly honored to welcome them as an official partner. Entertainment fans from all over the world turn to TikTok to be entertained, express themselves or discover something new, but they share an authentic and rewarding sense of community unlike anywhere else," said Rich Waterworth, the general manager of TikTok in Europe. He added that he will "look forward to opening up more creative possibilities for our community as they get ready to be inspired, moved and entertained, bound by a shared love of video and cinema."
The partnership will also bring about the release of #TikTokShortFilm, a global competition of in-app short films.
Cannes chief Thierry Fremaux said, "With this collaboration [with TikTok] - which is part of a desire to diversify the audience - we're looking forward to sharing the most exciting and inspiring moments from the festival and seeing the festival reimagined through the lens of TikTok creators and its community."
Than Cannes Film Festival will take place May 17-28.
