Roku has announced that later this month, it will launch Paramount+ as a premium subscription within the Roku Channel. For the first time, this will include live sports for premium subscribers, as well as a dedicated TV guide for all of the Parmount+ lice programming.
Rob Holmes, Vice President of Programming, said, "We're thrilled to partner with Paramount+ in its continued growth, and for the ability to provide our audience with easy access to its extraordinary breadth of content, IP, and live news and sporting events".
Prices will be $4.99 for Paramount+ ad-supported and $9.99 for ad-free. Roku offers customers premium subscriptions from over 50 services and is still growing.
"We are in an economic environment defined by recessionary fears, inflationary pressures, rising interest rates, and ongoing supply chain disruptions. For the second half of the year, we are forecasting that advertising spend, particularly in the scatter market, will continue to be negatively impacted. We also believe that consumer discretionary spend will continue to moderate, pressuring both Roku TV and Roku player sales," said the company.