Blumhouse and Lionsgate Join Forces for 'The Blair Witch Project' Reimagining

2 Min Read
Blumhouse and Lionsgate Join Forces for 'The Blair Witch Project' Reimagining
Photo Courtesy of Lionsgate. All Rights Reserved.

Following their successful collaboration on the horror film "Imaginary," Lionsgate and Blumhouse have announced a new partnership. They will be working together on the development and production of a reimagined version of "The Blair Witch Project," marking the first film in a multi-picture agreement between Blumhouse and Lionsgate. The announcement was made by Adam Fogelson, chair of Lionsgate Motion Picture Group, and Jason Blum, founder and CEO of Blumhouse.

Blumhouse, renowned for its expertise in horror and based at Universal Pictures under a first look deal, has a track record of delivering blockbuster hits from modest budgets. Their portfolio includes the highly successful "Paranormal Activity" franchise, "Insidious," "The Purge," "Sinister," "Halloween," "Five Nights at Freddy's," "M3GAN," as well as critically acclaimed films like "Get Out" and "BlacKkKlansman." Collectively, Blumhouse productions have earned close to $6 billion at the global box office.

For the new "Blair Witch" project, Jason Blum will collaborate with producer Roy Lee, who previously worked on the 2016 film adaptation of "Blair Witch."

"I have been incredibly fortunate to work with Jason many times over the years. We forged a strong relationship on The Purge when I was at Universal, and we launched STX with his film The Gift. There is no one better at this genre than the team at Blumhouse," said Fogelson. "We are thrilled to kick this partnership off with a new vision for Blair Witch that will reintroduce this horror classic for a new generation.  We couldn't be more pleased to be working with them on this and other projects we look forward to revealing soon."


"I'm very grateful to Adam and the team at Lionsgate for letting us play in their sandbox. I'm a huge admirer of The Blair Witch Project, which brought the idea of found footage horror to mainstream audiences and became a true cultural phenomenon," said Blum. "I don't think there would have been a Paranormal Activity had there not first been a Blair Witch, so this feels like a truly special opportunity and I'm excited to see where it leads."

The first Blair Witch film, The Blair Witch Project, was released in 1999. It became a worldwide blockbuster, taking in $248 million and spawning two additional franchise films. Lionsgate currently operates Escape Blair Witch, one of Las Vegas's most popular escape room experiences. 


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