The highly anticipated M3GAN 2.0 is set to take the summer by storm. While that character can create havoc in her fictional world, Captain Morgan shakes up its own version of sass this summer. Hitting stores now, Captain M3GAN makes an impression, even in the dark.
Captain Morgan has been amplifying the heat recently. After the successful launch of its Chili Lime release, drinkers swooned over the bold flavor that left a tingle on their taste buds.
While flavor is always a key driver for new products, Captain Morgan understands that creating pop culture crossovers is equally as important. It is more than just doing the Captain pose in a photo with friends. Sports, celebrities, and movies offer opportunities for people to see that classic rum in a new light.
The Captain M3GAN promotion is a fun way to bring a new conversation to the classic spirit. While there is no AI doll delivering a bottle of rum to the house, the specialty, created, limited edition bottle will be the must-have spirit for movie fans, horror lovers, and anyone who wants to light up the bar shelf.
With a special glow-in-the-dark label, the concept brings spirited fun to the original spiced rum. Everyone knows the iconic flavor that conjures images of warm beach days with waves crashing ashore. This new look invites people to the dark side. Although no one is guaranteed to master the M3GAN dance after a few sips, it is the toast to enjoy before and after watching the queen of creepy on the screen.
“The collaboration between Captain Morgan and M3GAN was a natural fit. Both are cultural icons with bold, unforgettable personalities, and together, they’re bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit.” — Anne Nosko, Vice President at Captain Morgan
While the bottle makes a visual statement, people want more than just fun packaging. Luckily, Captain Morgan is shaking up a fun cocktail to get everyone in the mood for the new movie.
With help from comedian Sherry Cola, the Captain and Cola 2.0 give the classic cocktail an upgrade. Although the signature recipes of cola to Captain remain the same, there is a little more that can shake up the experience. As seen in the video clip, the cocktail will not hold anyone back when they need to make a quick dash for an exit.
The use of a classic rum and cola cocktail for the campaign is smart. More importantly, it can spark a conversation about creating your own 2.0 version of the cocktail. Whether it is adding a dash of bitters, a squeeze of lime, or even a little fruity sweetness, there are plenty of ways to upgrade that simple libation.
Will Captain M3GAN help people slay their summer? In a world full of chaos, it is important to have a constant. Captain Morgan always satisfies, whether in the bright sunshine or under the cloak of darkness.
Tags: captain morgan, m3gan 2.0, movie tie-in, limited edition
