Ready to collect them all? The new Hershey’s Pokémon collaboration has fans running to not only purchase a bag but also to showcase the specialty wrappers in their collection. Unwrapping these Hershey’s Kisses is more than just enjoying a favorite candy. It is a new way to connect with fellow fans.
Hershey’s Kisses have collaborated with many iconic characters. From the holiday Grinch offering to Peanuts characters at Valentine’s Day to the Wizarding World of Harry Potter, the simple, sweet candy has used its wrappers to bring extra sweetness to the overall enjoyment.
The latest Pokémon offering is more than just unwrapping a treat. There is an extra serving of surprise and delight in every piece. The limited-edition, collectible foils turn snack time into playtime.
According to the candy brand, there are 151 unique foils offered in the Pokémon collaboration. The featured characters include favorites like Pikachu and Mew, as well as some other imagery that true collectors will seek out.
As Ashley Reeb, Senior Associate Brand Manager at The Hershey Company, explained, Our collaboration with Pokémon combines the timeless appeal of Hershey’s Kisses chocolates with the joy of discovery and collecting, making it more than just a treat. The special-edition foils may spark a little friendly competition but also unite fans around their love for milk chocolate and Pokémon.
While there are people who collect cereal boxes, quick service restaurant toys, and popcorn buckets, Hershey’s is turning this event into more than just a collectible on a shelf. The underlying purpose is to collect, trade, and connect with other Pokémon-enthusiastic fans.
For example, the limited-edition Collector’s Case has a spot for all 151 pieces. The person who can fill the entire display will make everyone envious. This task will take both some luck and some searching skills honed from playing Pokémon Go.
Since this scenario is both a treat and a collector’s item, there will likely be one or a few wrappers that are hard to obtain. This scenario often occurs with promotions of this type. Whether it is a favorite character, an elusive one, or something else, no one knows what that special wrapper will be.
Even for those people who do not want to collect them all, they can interact with others at Hersheyland.com/Pokemon. This digital space allows people to showcase their affection for this collaboration. From collecting badges to showcasing the passion behind the game, the online platform strengthens the connection between Pokémon fans and this Hershey release. Just earning a badge or two will keep people engaged and wanting to make another purchase.
Could this Hershey’s Pokémon collaboration be the most talked-about food launch of the summer? From young to old, Pokémon fans will always want to collect them all.
The specialty Hershey’s offering is available in 10.1 oz and 34.1 oz bags. Check with retailers for availability and pricing. The offering is limited and is expected to sell out quickly.
Tags: candy, collectibles, pop culture, limited edition, fan favorites