Since a good guest never arrives empty handed, it is time to deliver some sinister sweets to keep the night alive. Insomnia Cookies understands that a late night craving deserves to be satisfied and these M3GAN 2.0 treats slay with deliciousness.
This summer, M3GAN is taking over. From the cocktail glass to the hordes roaming theme parks, those quirky dolls are popping up where people least expect them. The excitement about the upcoming M3GAN 2.0 is palatable. Whether the screams are frightful or delightful, everyone will be glued to all the twists and turns.
Insomnia Cookies is the newest brand to collaborate with that dubious doll. Available now, there are two cookies in this line: M3GAN Sugar Slay and M3GAN’s Cookie’wich.
As Katie Seawell, Chief Marketing Officer, Insomnia Cookies said, “As the murderous doll returns to the big screen, she's not coming empty‑handed. M3GAN is bringing a sinisterly sweet lineup to Insomnia Cookies that horror fans and Insomniacs won't want to miss."
The M3GAN Sugar Slay upgrades the classic sugar cookie. Topped with hot pink buttercream and pink sugar, this cookie is deceptively sweet. While the pretty in pink vibe is a bold visual enticement, the flavor is what keeps people coming back for more.
Also, a sugar cookie pairs well with so many types of food. Whether enjoyed with a glass of milk or that M3GAN Captain Morgan and Cola, there are plenty of reasons to say yes to dessert.
Adding this interpretation of a classic cookie to the collaboration is smart for Insomnia Cookies. It is an expansion of a popular flavor, it does not take away from its regular line‑up, and it is easy to execute. In some ways, this concept could be applied to other future collaborations.
The Me3GAN’s Cookie’wich is an over the top, big dessert. According to the company, it combines two “M3GAN's Sugar Slay cookies with one scoop of Dreamweaver ice cream, Double Chocolate Chunk cookies IN purple s’mores ice cream with fudge.”
While the sugar cookies are a deceptively sweet offering, the Cookie’wich is not shy about its decadence. The combination of cookies, ice cream, and fudge is totally indulgent and unapologetic about it. Although this food is not necessarily an easy eating, movie theater snack, it is a treat to enjoy while curled up on the couch watching the first M3GAN movie again.
This new collaboration marks the fourth time that Insomnia has offered a movie collaboration. While the cookie delivery brand has a loyal college audience, it is vital for the company to expand its base. These movie partnerships not only build excitement but also keep people coming back for more.
The M3GAN cookies are available now. Starting on , the packs will be packaged in a custom M3GAN box sleeve.
Ready to slay your sugar craving? Insomnia Cookies is waiting for your order.