Sometimes, the unexpected partnership is the one that makes people smile. Smurfs have taken over Popchips this summer. It is the perfect match of delicious snacks and nostalgic fun.
Summer, snaking, and movies are always a winning combination. Although food trends, like spicy and pickle flavors, fill people’s social media feeds, nostalgia has people longing for a familiar taste that satisfies more than just hunger.
That concept applies to what people want to see on the screen. Nostalgia, blended with newstalgia, has older generations excited to see familiar characters in new stories. Now, a parent can share their favorite Saturday morning cartoon with their child. As those images fill the big screen, they see those characters through the lens of their child’s eyes.
The Popchips and Smurfs collaboration captures that idea. Although the snack flavors have not received a “smurf-tastic” makeover nor have they been colored in a blue hue, they offer the fun of summer movie-themed snacking. People cannot help but smile when they see these packages on the shelf.
The specialty Popchips Smurfs-themed packages are available in three flavors: BBQ, Classic Sea Salt, and Savory Sour Cream and Onion. They are the more popular flavors in the brand’s line-up.
The interesting part of this collaboration is how Popchips matched its flavors with Smurf characters. Will people pick a bag based on flavor or character? It is uncertain, but those smiling faces are hard to resist.
The combination of Papa Smurf with the BBQ chips is obvious. While the color match is instantly noticeable, there is more than just the “red” connection. The Popchips BBQ flavor captures that tangy, smoky flavor that people expect from a low-and-slow barbecue. It is versatile and can handle almost any pairing. Just like Papa Smurf, it brings everything together.
Smurfette and the Classic Sea Salt make sense, too. While the new Smurfs movie has Rihanna in the female role, the classic character has always been a little flirty, yet is still that girl-next-door. The Popchips Classic Sea Salt is subtle, enjoyable, but never unassuming. It is that flavor that people always want to see on the food spread.
Lastly, the Savory Sour Cream and Onion features the new Smurf, No Name. As one of the new characters in the Smurfs movie, he will be integral to the plot. Attaching this character to the boldest flavor of the three snacks is a curious move. Maybe this concept is a hint that No Name has tons of hidden layers, just like the complexity of the Savory Sour Cream and Onion.
To get everyone excited about the Smurfs movie, the specialty-marketed Popchips bags have a QR code linked to its Pop Smurf Summer Sweepstakes. More information on the giveaway can be found on the Popchips website.
The specially marked Smurfs bags are available in stores now. Check with retailers for availability and pricing.
The Smurfs movie hits theaters on .
Tags: snacks, movies, summer, smurfs, family