While the name might be a little concerning, the Wendy’s and Wednesday collaboration is far from dreadful. The fast food done right brand found a way to capture a popular food trend with a pop culture twist.
Time and again, Wendy’s surprises people. From expanding its Frosty line to the Takis collaboration, the popular quick service restaurant appreciates that innovation without losing its core concepts keeps guests engaged. The newest menu launch is a prime example.
In collaboration with Netflix’s Wednesday, the limited-time Meal of Misfortune features "Rest in 10-Piece" Nuggets, small "Cursed & Crispy" Fries, and a small "Raven's Blood" Frosty. The highlight of the meal is the "Dips of Dread," four inferno-inspired mystery sauces.
Across the quick-service restaurant space, sauces and nuggets are a huge trend. While no one can choose their particular sauce, each one has both a good omen and a curse.
The dips are You Can't Hyde, This Will Sting, Grave Mistake or Nowhere to Woe. Although Wendy’s did not reveal the flavor profiles, people will be running to get all four. Since only two sauces come with a meal, people will keep ordering until they get a complete set.
That twist keeps people engaged with the promotion. There is always one sauce, toy, or other item that is the most difficult to find. This aspect of the Meal of Misfortune will engage guests beyond the table.
Whether people have good luck written in the stars or their destiny is more chaotic, the Meal of Misfortune is not all doom and gloom. With a Frosty swirl as the final sweet note, few people will feel disappointed after enjoying the food.
As Wednesday Addams Nevermore Academy student.said, "Normally, I'd be against this kind of capitalistic corporate synergy. But when the fast-food-slinging pigtailed provocateur said I could do whatever I wanted to her customers, I couldn't resist."
Bringing together two women icons is smart. Although Wendy’s will probably return to her red pigtails sooner rather than later, celebrating the unexpected is a smart choice for both parties.
As Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company, said, "Wendy's and Wednesday are both cultural icons famous for challenging convention with wit and a bit of sass. This isn't a typical collaboration, because not just any brand could scheme up a Meal of Misfortune with Wednesday Addams. But for a brand that's proudly customer-obsessed and unapologetically bold, it was a match made in dark, dry-witted heaven."
Wendy’s has had big success with these types of pop culture crossovers. The SpongeBob meal was a huge success. This Wednesday collaboration is poised to do well.
Even though quick service restaurants continue to focus on value meals and savings, people want a serving of fun in every bite. They are willing to pay a little more for that engagement. If the difference is between a Biggie Bag and a chance to try one of the Drips of Dread for a few extra dollars, the answer is obvious.
The Wendy's x Wednesday Meal of Misfortune will be available in restaurants starting on . Please check with locations for availability and pricing.
Tags: wednesday, netflix, wendy's, meal of misfortune