
From his newest song, “Back in the Saddle,” to performing with the Backstreet Boys at Stagecoach, Luke Combs crosses genres quicker than a fast car zooming down the highway. While his music appeals to a wide range of fans, one thing unites them all. His authenticity always comes through. Combs and his fans always have a story to tell over a Miller Lite.
Over the years, Combs has collaborated with his favorite beer, Miller Lite. This year, the beer brand is celebrating 50 years. As people crack open one of those golden cans, it is a celebration of the past, present, and future.
As seen in the brand’s commercials, there have been many legendary stories that started with a Lite. It is more than just “tastes great, less filling” debates. From the iconic Bob Uecker to pop culture references, people connect over their favorite beer.
Recently, FlickDirect spoke with Luke Combs about his continued partnership with Miller Lite. While he has drunk a beer from his boot and even had his own specially designed can, the country singer is always happy to raise a beer to good times, good friends, and a full life.
“Some of my best stories involve a cold Miller in hand, and I love the fact that I’m able to celebrate 50 years of Miller Lite by helping them give away 50,000 beers to fans.”
Combs has never been shy about his love of Miller Lite. When asked if he thought people appreciated his authenticity and if that sentiment helped to create a connection between him, his fans, and Miller Lite, he said he hopes so. He's always tried to be himself, whether on or off stage, and believes people can sense when something’s real.
He added that Miller Lite isn’t just for show—it's part of his life, whether he's home, out with friends, or playing live. If it helps fans discover the beer or the music, he said, that's “awesome.”
Loyalty, whether to a beer or to an artist, ensures longevity. Musicians appreciate when they can have the support of their fans as well as a brand. For Combs, the Miller Lite partnership is not just a logo on a shirt or a line on a rider.
“It’s not just a sponsorship; it’s a real partnership built on mutual respect and shared values.”
With his busy touring schedule, it is important to have those moments to unwind. When asked how he prioritizes some Miller Time to relax, Combs said the best moments are ones spent with his crew and buddies.
After some huge moments at Stagecoach with both Garth Brooks and Backstreet Boys, many people are wondering what Combs has in store at Lollapalooza. Fans will not be disappointed.
“I don’t wanna give too much away, but yeah, Lolla’s a whole new kind of stage, and we might have a surprise up our sleeves.”
At that next Luke Combs concert, crack open a cold Miller Lite, raise a toast to good times, good friends, and music that makes it all memorable.
Tags: music, interview, luke combs, miller lite