Chester Cheetah has recruited a new spokes-hand to celebrate Cheetos’ fiery side. In the latest version of the snack brand’s fingertips partnerships, Thing has snapped to attention. Ready to open this bag of flamin’ flavor?
Cheetos is never afraid to push the envelope. It is the snack brand that started the Flamin’ Hot phenomenon. That bold flavor has infused itself into other snacks, recipes, and even desserts.
While flavor will bring people back to the snack bowl, there is always one item that unites Cheetos fans: Cheetle. Those tell-tale, orange-tinged fingers are a badge of honor. Even some famous musicians have earned the sought-after fingertip sponsorship.
Since Chester Cheetah has always embraced the mischievous side, he has recruited a new friend to bring out the darker side of snacking. While Wendy’s might have its Drips of Despair, snack time is all about the bold flavor with the Cheetos Flamin’ Hot Fiery Skulls.
The new Cheetos Flamin’ Hot Fiery Skulls, a Thing approved snack, are even more intensely flavored. While this food might ignite people’s mouths to the extreme, the curious look lures them back to the bowl. The slightly sinister shape is meant to be a cautionary image. People should be cautious before they take that handful.
Also, the specialty bag features images from Netflix’s Wednesday Season 2. The packages bring that darker side with a little bit of sassiness. Fans of the popular series appreciate that nothing is ever what it seems in Wednesday’s world.
Speaking about this new campaign, Tina Mahal, senior vice president of marketing at PepsiCo Foods US. said, “Stirring up a little trouble is what our annual Cheetos fingertip sponsorships are all about - and this year, we’re turning up the mischief with the ultimate partner in crime, Wednesday’s Thing. Cheetos fans love a good plot twist, and since many of them see themselves as Wednesday-style outcasts, we knew this chaotic, funny, and perfectly unexpected collab would be a hit just in time for season two.”
These types of food and pop culture crossovers are important. If Cheetos can become the must-have snack to enjoy while watching Wednesday, it ensures sales. Given that people stream the show over and over, there are more opportunities to enjoy the snacks. It might not be a Pavlovian response, but it does make a craving connection.
Additionally, the promotion is well-timed for the spooky season. Yes, it is a Wednesday collaboration, but it equally appeals to people who appreciate the darker side. Who wouldn’t want a bowl of fiery skulls at their haunted party? Some people will buy a few extra bags to stash away for the Halloween season.
Cheetos Flamin’ Hot Fiery Skulls are available in stores now, while supplies last. Wednesday on Netflix Season 2 premieres on .
Tags: cheetos, flamin’ hot, wednesday netflix, snack collaboration, limited edition snacks