Angry Orchard Slashes Into Horror With Jason Universe Collaboration

Angry Orchard Dares to Take Revenge on Camp Crystal Lake with Jason Universe Collaboration

Running for your life, screaming in the dark, and just trying to survive a diabolical horror legend gets people thirsty. Angry Orchard serves the perfect refreshing beverage to help calm those frazzled nerves. In collaboration with Jason Universe, this “Sweet Revenge” satisfies.

While food brands often collaborate with movies, television shows, and other pop culture moments, alcoholic beverage brands have to have the right connection. Previously, Chucky played havoc on Elysian Brewing. That cranberry Wit beer definitely left its mark. Now, Angry Orchard is ready to take its stab at the horror genre.

This special collaboration was two-fold. First, horror fans were given an opportunity to put their screaming skills to the test in “Sweet Revenge.” The short form film written and directed by Mike P. Nelson sees the maniacal Jason stalk his next set of victims.

According to Robbie Barsamian, executive vice president of Horror, Inc. “This is just the beginning of Jason’s return. Partnering with Angry Orchard helped us give fans something unexpected—but completely in line with the franchise. It’s bold. It’s bloody. And it’s only a taste of what’s to come.”

Speaking about this collaboration, Matt Withington, senior director of marketing at Angry Orchard, which is made by The Boston Beer Company, said, “This time of year, our fans are craving hard cider and a good scare. Both Angry Orchard and Jason have fiercely loyal fans, so to celebrate this collaboration, we wanted to create a moment they’d never forget – or come back from – by letting them become part of horror history. And what’s more unforgettable than coming face-to-face with the most iconic horror slasher of all time?

While horror fans are envious of those coveted roles, everyone can join in the hauntingly good fun by enjoying the new 12-can Thriller Variety Pack. This specialty offering features a new Jason-inspired Blood Orange cider alongside some favorite flavors. The glow-in-the-dark packaging stands out as much as the iconic hockey mask that horror fans know well.

The specialty Blood Orange cider is the highlight of the variety pack. While the juicy apple and sweet honeysuckle are apparent, the incredibly zesty blood orange flavor delivers the knockout punch. In addition to the vibrant color, this specialty offering is one that will have people stalking the cooler to snag the coveted can.

The other flavors in the variety pack are Berry Bewitched, Headless Pumpkin, and Cinnful Apple. The Berry Bewitched is a great choice for drinkers who prefer a tart flavor. The juicy blackberry and blueberry have just the right amount of pucker to balance the classic apple.

For a more creative option, consider using the Headless Pumpkin in an adult float. With a scoop of vanilla ice cream, everyone will opt for this dessert over another slice of pie.

The Angry Orchard Thriller Variety Pack is available now. Check with retailers for availability and pricing.

Ready to slash into the must-have beverage for the spooky season? While some experiences remind people to never go alone, this Halloween season, it is best to drink with a friend, too.