As excitement builds for Wicked: For Good, Absolut is toasting to friendship, kindness, and living life to the fullest. Its new Absolut-ly Wicked Good Cocktail Collection is set to become a must-have for fans of both the film and great cocktails.
Wicked and its sequel, Wicked: For Good, are more than adaptations of the iconic Broadway musical. The grandeur and visual spectacle have captivated audiences worldwide. Even those who have never attended the stage production are excited to watch — and rewatch — the two-part cinematic version.
While audiences may debate whether to sing along, the story’s timeless themes continue to resonate. Embracing differences, fighting for what’s right, and standing up for friendship are ideas that transcend the screen. Raising a glass to those values feels like a celebration worth sharing.
Absolut is bringing extra sparkle to its collaboration with Wicked: For Good. The Absolut-ly Wicked Good Cocktail Collection includes a limited-edition bottle of Absolut wrapped in a sequin bottle sleeve, pink and green martini glasses, and edible glitter garnishes for a dazzling finish. Each box also includes a Fandango gift card to see Wicked: For Good in theaters.
Also included is The Grimmerie recipe book, featuring Wicked-themed creations such as the Absolut x Ozmopolitan, Absolut x Thrillifying! Twist, and Absolut & Kahlúa x Ozpresso Martini.
According to Bethan Hamilton, Brand Director for Absolut,
“Absolut has long advocated for the values of courage, friendship, and standing up for what’s right. These values are core to our brand and mirrored in everything that Wicked: For Good champions. Last year, Wicked created a sensation that Absolut was proud to be part of, and this year, we hope to inspire even more moments of connection over a Wicked good cocktail.”
To encourage fans to spread kindness, Absolut partnered with Paris Hilton and her 11:11 Media Impact charitable division to give away the cocktail collection and highlight magical fan experiences. The brand will also donate to the organization as part of the initiative.
This partnership merges pop culture with philanthropy, showing that entertainment can inspire real-world good. While Wicked: For Good will surely enchant audiences at the box office, it’s the film’s message — and collaborations like this — that will make a lasting impression.
Mixing up an Absolut x Ozmopolitan with a friend after a long week might not be a walk down the yellow brick road, but it’s a reminder that small shared moments can make life’s journey a little brighter.
Ultimately, the Absolut-ly Wicked Good Cocktail Collection is a toast to friendship, joy, and the belief that good can prevail.
Tags: absolut, wicked for good, paris hilton, cocktail collection