BravoCon 2025 Sponsors Revealed: Fans Anticipate Big Brand Activations in Las Vegas

BravoCon 2025 returns bigger than ever with immersive brand experiences and celebrity energy.

As the countdown quickens to BravoCon 2025, everyone is anticipating the panels, reveals, and spilled secrets. With over 150 Bravolebrities descending on the Las Vegas Strip, the drama will be served alongside many memorable experiences. With 19 new and returning brand sponsors, fans will have plenty of opportunities to immerse themselves in the Bravo universe.

After a brief hiatus, BravoCon returns in a bigger, bolder, and more immersive way. While Las Vegas can tempt visitors to embrace their uninhibited side, everyone will want to share and remember each one of these special activations instead of leaving them on The Strip. The value is measured both in the moment and in how people continue to talk about the experience as the neon lights disappear in the distance.

According to NBCUniversal, BravoCon 2023’s activations and brand interactions were as vital as the many Bravolebrity panels. Reports showed “double-digit lifts in brand recall, purchase intent, emotional engagement, and more.” That return on investment resonated with fans long after they left Las Vegas. That type of connection enticed even more brands to sponsor this year’s event.

Speaking about BravoCon 2025, Karen Kovacs, President, Advertising and Partnerships, NBCUniversal, said,

“Bravo remains at the heart of today’s cultural conversation. Our fans are fiercely loyal, deeply passionate, and truly connected to both the content and the talent they love. Their devotion offers brands a unique opportunity to move beyond engagement and become part of the community itself. Every aspect of this weekend has been crafted with the fans at its core.”

For 2025, 19 new and returning sponsors join BravoCon. State Farm and T-Mobile are presenting sponsors. Their presence will be front and center throughout the multiday event. In addition to onsite offerings, the two companies will create storytelling focal points that connect the BravoCon community.

Other popular sponsors include Carnival Cruise Line, Hilton, Lexus, Wayfair, and Wendy’s. In addition to panels, several of the sponsors will host specialty events where fans can express themselves. Whether it is snapping a branded photo or envisioning themselves on that epic Hilton vacation, the activities are designed to allow fans to “step into” the world of their favorite Bravo shows.

One of the most popular stops will be Wendy’s immersive lounge experience. This après ski setting will bring a little “frosty” vibe to the desert. Guests can chill with a curated craft cocktail featuring Wendy’s Cherry Limeade Sparkling Energy Drink. The specialty food and beverage offerings will undoubtedly be a hot topic during the event.

The Real Housewives of Salt Lake City fans will eagerly await a visit from Lisa Barlow. Hopefully, there will be plenty of Diet Coke on hand for her to recharge from the jam-packed weekend.

While each brand has specialty activations, every partner will have a commerce-enabled experience. This concept ensures that guests continue their interactions before and after the event. Putting products like Dove or BuzzBalls in fans’ hands ensures they associate those brands with their Bravo experiences, extending the excitement beyond the convention floor.

These shoppable moments are more than souvenirs. Fans want to use the products they see on screen. As Top Chef has shown, visiting restaurants, locales, and destinations seen on TV is a lasting trend. The concept extends well beyond the season itself—people are still flocking to Wisconsin to stock up on cheese.

NBCUniversal has maximized the concept of “shop the episode.” From this summer’s Instacart promotions with Love Island to Below Deck’s curated items, audiences want to bring the Bravo world into their own homes. It’s similar to how fans long to enjoy a cocktail at the Vanderpump Cocktail Garden. People want to recreate those on-screen moments in real life.

Blending the unique BravoCon experience with daily interaction is key for NBCUniversal to stay connected to those fandoms. Whether it’s having a Shotski for the next big blowout or styling a TJ Maxx outfit inspired by a Real Housewives Reunion look, people want to bring that screen moment into the real world. Brand activations make that happen.

What will be the viral moment or must-see activation at BravoCon? The 2023 event proved that food and beverages were the most talked-about features, and Wendy’s and Instacart are set up for big wins this year.

BravoCon 2025 runs Friday, November 14, through Sunday, November 16, at Caesars Forum in Las Vegas. More information can be found at bravocon2025.com.