CHIPS AHOY! COOKIE x Stranger Things Claw Machine Grab Fans’ Attention

A playful collaboration between CHIPS AHOY! and Stranger Things brings sweet nostalgia and interactive fun to life.

As excitement builds for the Stranger Things finale, CHIPS AHOY! is giving everyone a chance to enjoy one more bite of the Upside Down. The brand’s newest crossover event — the CHIPS AHOY! COOKIE x Stranger Things Claw Machine — invites people to test their luck, win prizes, and indulge in limited-edition treats inspired by the hit Netflix series.

Stranger Things has transcended television to become a full-fledged cultural phenomenon, inspiring everything from immersive pop-ups to themed foods. While Netflix restaurants have offered “Surfer Boy Pizza” and Eggo waffles continue their comeback, CHIPS AHOY! has joined the mix with an eye-catching and delicious limited-edition cookie inspired by Hawkins’ mysterious world.

The CHIPS AHOY! x Stranger Things Limited-Edition Cookie combines a rich chocolate cookie base with strawberry filling, accented by fudge chips for texture and sweetness. Packaged in glow-in-the-dark wrappers, the cookies strike a perfect balance of playful nostalgia and modern creativity — the kind of snack even Eleven couldn’t resist.

To celebrate the collaboration, CHIPS AHOY! is taking the experience offline with the CHIPS AHOY! COOKIE x Stranger Things Claw Machine pop-up event. The traveling activation will appear in both New York City and Atlanta, offering visitors an immersive experience complete with exclusive prizes, music, and photo ops.

As Mili Laddha, Senior Marketing Director for the CHIPS AHOY! brand, shared, “CHIPS AHOY! COOKIES have always been about creating fun, shareable moments. With our partnership with Stranger Things, we wanted to go beyond our limited-edition cookies and create an experience that lets people interact with us in a meaningful way. These events allow consumers to step into the world of Stranger Things and engage with CHIPS AHOY! brand, and feel like part of the action.”

The events take place on Saturday, October 25, from 12–4 p.m. ET at Flatiron North Plaza in New York City and The Battery in Atlanta. Visitors can try their hand at the claw machine for the chance to win retro jean jackets, walkie-talkies, backpacks, and, of course, CHIPS AHOY!’s specialty cookies.

For those unable to attend, the limited-edition Stranger Things cookies are available in stores nationwide, including special 2-count snack packs — the perfect grab-and-go treat for Halloween season.

With the Stranger Things finale approaching, these cookies are bound to disappear quickly. Fans should grab a pack before they vanish — because unlike a mixtape from the ’80s, these sweet bites won’t be on repeat for long.