Time to crack open an energized flavor experience this Godzilla Day.
From its first roar on film to the modern era of cinematic spectacle, Godzilla has evolved into a global pop culture icon — a force of nature recognized across generations and continents. This November, Toho International and Nutrabolt are celebrating the legendary monster with a powerful new collaboration: C4 Ultimate Energy Sour Blue Razzilla.
Timed perfectly for Godzilla Day on November 3, the new limited-edition flavor combines the high-performance edge of C4 Ultimate Energy with a creative twist inspired by the “King of the Monsters.” The result is a drink that captures both energy and attitude — a fusion of pop culture and performance that brings something fresh to fans and fitness enthusiasts alike.
Known for its strong market presence and innovation in the energy drink category, C4 Energy has built a devoted following by combining flavor experimentation with science-driven performance. The new partnership with Toho International extends that creativity to a crossover audience — one that celebrates both iconic monsters and cutting-edge fitness culture.
Robert Zajac, Chief Marketing Officer of Nutrabolt, shared his excitement about the collaboration: “Since the first film, Godzilla has reigned as the undisputed King of the Monsters. What a perfect partner for C4 Ultimate Energy – a legend among energy drinks! While C4 Ultimate Energy doesn’t have heat rays, it does have 300mg of caffeine and a brand-new Sour Blue Razzilla flavor that packs a delicious punch.”
While the energy drink market is filled with sweet and tropical flavors, C4’s Sour Blue Razzilla ventures into new territory. The flavor embraces a trend popularized by sour candies but rarely explored in beverages. The result is a tangy, balanced taste that keeps the blue raspberry profile exciting without being overly sugary.
Blue raspberry also carries nostalgic appeal — fun, colorful, and just a little bit rebellious. The bold hue and tart flavor evoke the same kind of playful power that has made Godzilla an enduring symbol of chaos and creativity. It’s a drink designed to turn heads while energizing those who crave something different.
This isn’t just another brand tie-in; it’s a crossover of worlds. By aligning with Toho International, Nutrabolt brings C4 into the pop culture spotlight, introducing its energy products to fans who may not typically follow fitness or supplement brands. The partnership underscores how lifestyle and fandom continue to merge across categories.
Kristin Parcell, General Manager of Toho International, commented on the partnership: “We’re thrilled to partner with C4 Ultimate Energy to bring fans a powerful new way to experience the energy and excitement of Godzilla. This collaboration captures the larger-than-life spirit and unstoppable force that Godzilla represents, while connecting with a whole new generation of fans through a bold, high-energy brand that shares our passion for strength, endurance, and impact.”
The new C4 Ultimate Energy Sour Blue Razzilla is now available at C4Energy.com, Amazon, and select retailers, including Pilot/Flying J and HEB. Fans can expect additional limited-edition drops connected to next year’s Godzilla movie release as the collaboration expands.
With its striking can design, bold sour flavor, and the power of two legendary brands, Sour Blue Razzilla delivers a flavor experience as unforgettable as Godzilla’s roar — just in time for the monster’s biggest day of the year.
Tags: godzilla, godzilla day, c4 energy, sour blue razzilla, toho international