Dunkin, Cynthia Erivo and Jonathan Bailey Reveal a Surprising Wicked: For Good Secret

The Yellow Brick Road Leads to Dunkin’—With Pink & Green Perks

The yellow brick road leads to Dunkin. While movie magic lets Elphaba soar, the rest of us want to start the day flying high—and Dunkin’s new Wicked: For Good collaboration aims to do just that. Ahead of the highly anticipated film, the brand is rolling out limited-time menu additions, collectible merchandise, and a playful “Dunkin’-fied End Credits Scene” featuring stars Cynthia Erivo and Jonathan Bailey. It’s a bright, sugary collision of pop culture and coffee culture, and it taps straight into the story’s heart: friendship, color, and a bit of theatrical flair.

Fans of Wicked know that the tale’s magic isn’t only in the spectacle—it’s in the dynamic between characters who find purpose and possibility in one another. Dunkin’ leans into that spirit by pairing the franchise’s signature pink-and-green palette with flavors that feel equally expressive. Two new drinks headline the drop: the Wicked Green Matcha and the Wicked Pink Refresher, plus a themed take on classic Munchkins to complete the trio.

Wicked Green Matcha arrives iced and dressed for Oz. The brew’s earthy base gets a sweet lift from brown sugar and a subtle toasted-almond note, adding warmth and depth without losing matcha’s clean finish. The result is layered but easy to sip—an edible echo of Elphaba’s complexity: grounded, bold, and unexpectedly comforting. If you already love Dunkin’s matcha, this is the glow-up; if you’re matcha-curious, it’s a welcoming gateway.

On the other side of the color wheel, the Wicked Pink Refresher skews vivacious and bright. Strawberry, dragonfruit, and blueberry create a juicy, candy-adjacent profile with just enough tartness to keep things lively. Think sunshine in a cup—fun, flashy, and totally selfie-worthy—like a drink that twirls as it’s poured. Where the Green Matcha smolders, the Pink Refresher sparkles.

Then there are the Wicked Munchkins, which keep the beloved Old Fashioned Glazed flavor intact but add a celebratory pink-and-green makeover. The flavor stays classic; the vibe is opening-night confetti. For collectors, Dunkin’ sweetens the deal with a limited-edition Wicked tin that comes with any 10-count Munchkins purchase for $9.99—a keepsake that’s bound to vanish as quickly as a standing-room-only ticket block.

Beyond what’s in the cup (or box), the collaboration extends to co-branded merch at participating locations—a tumbler, straw buddy, and topper set, and themed cup sleeves that make the morning run feel like a cameo. It’s a small way to wear your fandom on your commute, and a smart touch for anyone already curating a Wicked-meets-coffee shelf at home.

Marketing-wise, Dunkin’ plays with the franchise’s theatrical DNA in that cheeky “End Credits Scene,” where Cynthia Erivo and Jonathan Bailey drop in for a surprise stop that winks at Oz while staying firmly in Dunkin’s world. The campaign’s message lands cleanly: if you’re going to run on Dunkin’, why not soar—pink, green, and grinning?

Jill Nelson, Dunkin’s chief marketing officer, frames it simply: a story as big-hearted and imaginative as Wicked: For Good invites the brand to have fun with its own universe. And this collaboration does exactly that—without losing the everyday practicality that keeps fans loyal. You can try the themed drinks on a Tuesday between meetings, bring Munchkins to a watch party, or stash the tin for your next Oz marathon.

Ready to switch things up? The Dunkin’ x Wicked: For Good menu is a gentle nudge toward a new routine—one that’s equal parts cozy and cinematic. One taste, and you might just change for good.

Wicked: For Good hits theaters on November 21, 2025. The Dunkin’ promotion is available now at participating locations.