A new limited-edition cookie release brings together multiple Marvel franchises in OREO’s biggest crossover to date
OREO has announced a new collaboration with Marvel, launching the MARVEL OREO Stuf of Legends Cookies. The partnership brings together multiple Marvel franchises in what the company describes as its largest special-edition cookie release to date.
The collaboration marks the first time OREO has united characters from Avengers, Spider-Man, X-Men, and Fantastic Four into a single themed collection. The limited-edition packs feature collectible cookie embossments and specialty packaging designed to appeal to longtime Marvel fans and collectors.
According to the companies, the MARVEL OREO Stuf of Legends Cookies represent the largest special-edition pack drop in OREO history, with 32 different cookie embossments spread across four themed packs. The designs were created in collaboration with Marvel Comics artist Todd Nauck.
In addition to the collectible packaging, the cookies include a color-changing crème intended to add a playful element to the experience. OREO said the feature was designed to encourage fans to engage with the product beyond simply eating it.
The launch also includes a digital component, inviting fans to participate in an interactive experience tied to the release. While three of the specialty packs will be available through traditional retail channels, the fourth pack is tied to the online promotion.
The MARVEL OREO Stuf of Legends Cookie Packs will be available for presale beginning January 26, 2026, through OREO’s official website. Retail availability is expected to begin February 2, with pricing and selection varying by location while supplies last.
Tags: oreo, marvel, pop culture collaboration, collectibles, entertainment marketing
