Starbucks and Adrian Grier Bring the Good Energy to the Coffeehouse

Recently, Starbucks released its new Energy Refreshers. The caffeine-boosted drinks can help anyone find a way to power through their day. With some help from Adrian Grier, even a little disappointment about being forgotten can turn into a bright spot. It is time everyone focuses on some good energy.

This campaign aligns with the growing trend of entertainment and food brands working together to extend storytelling beyond the screen and into everyday experiences.

On May 1, the highly anticipated sequel, The Devil Wears Prada 2, hits theaters. While many people will swoon over the high fashion, quick-witted statements, and elegant affairs, one person is a little apathetic about Andy’s return.

For Adrian Grier, his invitation to the sequel seemed to get lost in the mail. Even though his character, Nate, knew how to peel the perfect potato and make a mean sandwich, it seems that his boyfriend's character was discarded, like the cerulean blue sweater set that was once a wardrobe staple.

In partnership with Starbucks, Grier steps into the coffeehouse and sips his sorrows. With some help from the new Starbucks Energy Refreshers, specifically the Mango Strawberry flavor, he only sees the sweet side of his 2006 relationship. 20 years later, good energy is all that matters.

The Starbucks promotion is fun for several reasons. Fans of the original film will appreciate all the references. While it may not get people chuckling as fast as "gird your loins,” many people liked Nate, with or without his sandwiches. In a way, just like Andy’s assistant role, he was a good starter boyfriend. Whether or not the relationship was meant to last is not the point. Many learning experiences were needed.

Second, the promotion is a fun way to bridge Starbucks to the movie. Instead of another colorful tumbler or a specialty beverage that disappears after a few weeks, this crossover has staying power. Similar to how people watch and rewatch the film, people can return to that Starbucks Energy Refresher time and again. It is like an old friend that makes you feel good.

Lastly, the promotion is a smart way to reposition the Energy Refreshers beyond the caffeine boost. Many people will want that extra kick to jumpstart their day or power through their afternoon. More importantly, people need to connect with the idea that Starbucks is always there for people, whatever their thirst. Fruity, fresh, and familiar drive purchases every time and anywhere.

It is time to get the good energy flowing. Put down the smart device, turn off the notifications, and ask yourself. Move on from the past and live in the present. Refreshment is waiting, even if the invitation does not arrive.