Farmiga will be playing the role of Norma Louis Bates, a complex character. Carlton Cuse, who will be co-writing and co-executive producing along with Kerry Ehrin, said, "We are delighted to welcome Vera Farmiga to Bates Motel. She is a phenomenal talent who has demonstrated incredible range and intelligence in a number of landmark film roles, and we couldn't be more excited to have her join our project."
The straight-to-series show will be premiering in 2013.