Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media, said, "The first Star Wars Force Friday event was truly unique, uniting fans across five continents in an unprecedented global live unboxing event ahead of thousands of midnight openings at retail. We're excited to confirm that Star Wars Force Friday is back for ‘The Last Jedi'. Plans for this year's world-wide event are top secret but expect something befitting the excitement around the next episode of the Star Wars saga."
The first Force Friday took place in 2015, with hundreds of thousands fans hitting stores to get in on the merchandise from "Star Wars: The Force Awakens." The event took place in 15 different cities and 12 countries, over the course of an 18 hour period.
Jill Wilfert, Vice President of global licensing and entertainment from The LEGO Group said, "It was so much fun to be a part of Star Wars Force Friday, and we can't wait for fans to join this year's celebration as we reveal new ‘Star Wars: The Last Jedi' products during Force Friday II - a global event that will connect fans and families, and allow them to build, create and share their experiences with others."
"Toys play a unique role in the Star Wars universe, and we're proud to have been part of that incredible legacy for the past forty years. The new line for ‘The Last Jedi' is our most innovative yet, and we're excited to unveil it on Force Friday II," said Samantha Lomow, Senior Vice President at Hasbro.
We will also see a first look at packaging for "Star Wars: The Last Jedi" products today, which feature leading heroes: Poe Dameron, Rey and Finn. The trio will be featured on Star Wars packaging beginning September 1, 2017.
Fans can stay tuned to StarWars.com for more details on Force Friday II events, and can follow the conversation on social using #ForceFridayII.
Countdown to the release of Star Wars: The Last Jedi with the The Movie Hype App.
