Cinemacon 2018 Closes Out With Presentations from Fox, Amazon Studios, and Lionsgate

The final day of Cinemacon 2018 saw more presentations from movie studios beginning with 20th Century Fox. Known for big production numbers they opened with a chorus line-type Broadway number to promote the upcoming Deadpool 2 and showed a brief trailer. they discussed a new wave of technology called CTRLmovie where the audience decides what happens next. While it seems like a cool concept I don't think it would be especially practical and I could just see fights breaking out in theaters if your neighbor chose a different option than you. After briefly addressing the elephant in the room - the supposed merger with Disney - they rolled through a varied lineup including Alita Battle Angel, The Hate You Give, Bad Times at the El Royale, Widows, The Predator, and The Darkest Minds. Finally, the brought Award winner Rami Malek on stage to discuss the legacy that is Freddy Mercury before showing a trailer for the highly anticipated Bohemian Rhapsody.

Next up at the Amazon Luncheon, they treated the audience to a much different type of slate with heavier dramas (many based on real-life events) including Peterloo, Don't Worry He Won't Get Far On Foot, A documentary called Generation Wealth, Radioactive and an extended clip of Beautiful Boy starring Timothee Chalamet and Steve Carrell. The deeply intense and personal scene was masterfully shot and acted. To finish off they lightened the mood with a very funny scene from Life Itself.

The final presentation of the week went to Lionsgate who discussed the once again unofficial theme of this year's Cinemacon - Diversity. LilRel was the host and offered a few clips of his new comedy Uncle Drew. Up next Hamilton Star Daveed Diggs and Rafael Casal presented their gripping racially charged drama Blindspotting before treating the audience to a written word song they created just that morning. Up next were sneak peeks of The Spy Who Dumped Me, Kin, and the horror film Hell Fest. They ended their presentation with a Simple Favor, Hunter Killer, and Robin Hood, the latter looking like it was shot in the style of the Assassin's Creed video game.

The week of events will culminate with The Big Screen Achievement Awards and a closing night party sponsored by the Coca-Cola Company.