HBO Max Begins Ad-Supported Viewing Tier Today
Today is the day that HBO Max will become even more accessible with the launch of a new advertising-supported subscription tier, rolling out throughout the day. With this launch, HBO Max now provides consumers the flexibility to choose between the existing ad-free subscription option at $14.99 per month, or one with ads for $9.99 per month.
Andy Forssell, EVP & General Manager, HBO Max, said, "Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience. We've worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we're confident will deliver for our advertising partners as well."
The ad-supported tier will not include the ability to download content for offline viewing, and streaming video quality will be capped at 1080p. Warner Bros. same-day premiere films debuting in theaters and on HBO Max throughout 2021 are not included in the HBO Max ad-supported tier, but will become available on both tier options when the films debut via the HBO service in the months following their theatrical releases as part of HBO's output deal with Warner Bros.
Ad time will be no longer than 4 minutes per hour, the lowest in the streaming industry.
"Today we launch an innovative, best in class streaming ad experience," said JP Colaco, head of advertising sales, WarnerMedia. "Thank you to the incredible brands who leaned forward on the importance of a consumer-centric ad experience that engages fans. Together with our valued partners, we will continue to explore the art of what's possible in video advertising across all platforms."
HBO Max offers consumers best-in-class and iconic programming for each member of the household. From critically-acclaimed HBO Originals like "Mare of Easttown," "Lovecraft Country," and "Game of Thrones," hit Max Originals including "The Flight Attendant," "Hacks," and "Zack Snyder's Justice League," unique unscripted series, documentaries and specials like "Friends: The Reunion," "Selena + Chef" and "Class Action Park," new and iconic kids franchises including "Sesame Street" and "Looney Tunes," to DC movies like "Aquaman" and "Joker," popular adult animated series like "Close Enough" and "Harley Quinn," and legendary animated films from Studio Ghibli, the deep and diverse catalog offers something for everyone. HBO Max makes discovering content seamless, providing an experience tailored to each individual user and serving up content that resonates most through the combination of bespoke editorial curations and custom recommendations based on a user's viewing history.
To sign up for HBO Max, viewers can head over to hbomax.com, download the app on supported devices, or subscribe through participating TV providers and app stores. For more information, visit help.hbomax.com.