"Barbie" is getting bigger and bigger. Warner Bros. has announced that the film, which is set to become the highest-grossing of the year, will be heading to Imax for a limited run.
Beginning September 22, fans will have a one-week window to catch the film, which will also include exclusive new post-credits footage selected by the film's director.
"We made ‘Barbie' for the big screen, so it's a thrill to be able to bring it to Imax, the biggest screen of all. As a special thanks to ‘Barbie' fans, we're excited to share a little bit more of our cast and crew's incredible work by adding special new footage we hope audiences will enjoy," said the film's director Greta Gerwig.
Warner Bros. execs Jeff Goldstein, president of domestic distribution, and Andrew Cripps, president of international distribution, also commented, saying, "If there was one thing missing in this winning ‘Barbie' strategy, it was being able to put Greta's singular vision on premium Imax screens over the uber-competitive summer corridor. That ‘Barbie' continues to draw packed audiences around the world heading into its sixth weekend in release speaks to the quality of the film and the excitement audiences have for the story. We are so pleased to give them a chance to see ‘Barbie,' whether for the first or fifth time, in such an experiential format as Imax."
"Barbie" has grossed over $572 million in North America and $1.3 billion worldwide.
"For all of us in the exhibition community, it's been exciting to watch an original film like ‘Barbie' become an unparalleled critical and commercial success this summer. We're thrilled to be partnering with Greta and her filmmaking team and our friends at Warner Bros. to deliver this special edition of ‘Barbie' with never-before-seen footage exclusively to Imax audiences around the world," Richard Gelfond, CEO of Imax Corporation, said in a statement.
Gerwig not only directed "Barbie" but co-wrote the screenplay with her partner, Noah Baumbach. The film stars Margot Robbie and Ryan Gosling as Barbie and Ken.