Nature Valley Brings Back a Favorite Retro Snack Thanks to Stranger Things

Another iconic food returns for a limited time.

Netflix’s Stranger Things is more than just a twisted tale that has captivated audiences for years. As the story reaches its final chapter, food brands jump on the opportunity to reintroduce retro treats. Nature Valley brought back a favorite '80s snack. Everyone wants to snatch a package before it disappears.

Food, beverages, and pop culture go hand in hand. It is more than superb product placement in a key scene. The connection, the sentiment, and the craving make people rush to get that first taste and bring them back for more.

With Stranger Things’ final season, food and beverage brands have jumped at the opportunity to bring back classic snacks, favorite beverages, and innovative collaborations. It is more than just full snack bowls enjoyed while watching and re-watching the episodes. The food keeps the excitement going long after the credits roll.

Nature Valley surprised everyone with a limited-edition drop of Nature Valley Fudge Chip Peanut Butter Boppers. For those people who may not remember the sweet snack, it is creamy, crunchy, and a satisfying bite.

As Ray Joncas, VP, Bars Business Unit at General Mills, said, “We’re beyond excited to bring Boppers back from the 1980s and into fans’ hands one more time. The beloved creamy, indulgent peanut butter-filled snack is the perfect match for streaming the new season, and we can’t wait for fans to enjoy!”

The creamy peanut butter center is rolled in crisp rice cereal and fudge chips. The combination of textures makes this snack so satisfying. At first crunchy, then revealing the creamy center, there is nothing better to curb a craving.

While some people will remember this iconic 80s snack, others will be tasting Nature Valley Fudge Chip Peanut Butter Boppers for the first time. That combination brings creative interpretations. It is more than freezing the snack for another textural component. It is finding new, innovative, and fun ways to enjoy the treat.

Just like Hawkins has been turned upside down by unlikely doorways to another realm, people need to think differently about their snacks. Whether it is rediscovering a retro snack, reinterpreting a favorite, or finding something totally out of the box, people need to think. Forget the viral quick video moment. Staying power needs to be cultivated and is the true success marker.

Want to snag a box of the Nature Valley Fudge Chip Peanut Butter Boppers? It can only be purchased at sreppob.com. It is available now for $19.87, which includes a Boppers shirt and a collectible recipe card.